About Creative Box Marketing
What Sets Us Apart
Meet Our Staff
Richard Haines / Founder
Richard Haines is a seasoned digital marketing expert with over 20 years of experience driving performance across every stage of the customer journey. With deep expertise in marketing automation, lifecycle strategy, content marketing, PPC, SEO, and analytics, Richard combines creativity with precision to architect campaigns that convert and scale.
Known for his mastery of customer funnels and behavior-based automations, Richard designs intelligent, end-to-end workflows that guide leads through each lifecycle stage with purpose. From awareness to retention, he ensures that every touchpoint is optimized for maximum ROI.
Richard has a proven track record of building high-performing digital ecosystems, crafting best practices, and delivering measurable results through data-driven strategy. Whether he’s automating complex marketing sequences or fine-tuning paid media, his work consistently delivers remarkable KPIs and sustainable growth.
At CreativeBox Marketing, Richard leads with strategy, innovation, and a relentless focus on results—helping brands thrive in an ever-evolving digital landscape.
Travis Fong / Co - Founder
With over 30 years of hands-on development experience, our lead automation engineer is a seasoned architect of backend systems, API integrations, and custom automation frameworks. Specializing in scalable infrastructure and ad cloud technologies, he builds the logic that powers modern marketing and operational platforms.
His core expertise lies in writing clean, efficient code to connect platforms, automate data flows, and enable real-time analytics. From building custom dashboards with UTM tracking to developing automation layers that sync CRMs, ad networks, and analytics tools, his work turns fragmented systems into cohesive, high-performance engines.
At CreativeBox Marketing, he leads all technical development—from backend architecture and API deployment to workflow automation and system security—ensuring every solution is robust, scalable, and future-ready.
Scott Calliham / COO
With over 40 years of hands-on experience in small business management and successful startup ventures, Scott Calliham brings a deep understanding of what it takes to build and scale businesses efficiently. His extensive career spans diverse industries, where he has consistently driven growth through strategic innovation and operational excellence.
Scott’s keen insight into automation and artificial intelligence stems from his passion for leveraging technology to solve real-world business challenges. He understands that in today’s fast-paced market, smart automation is essential for streamlining workflows, increasing productivity, and creating scalable, sustainable success.
As a leader, Scott combines his entrepreneurial mindset with a forward-thinking approach to technology, helping businesses unlock new opportunities and achieve lasting impact.
Shelly Everette / President of Sales
With over 20 years of experience in sales, front desk operations, and high-pressure customer service environments, Shelly Everette is a powerhouse in client communication and team leadership. Her background spans industries where first impressions matter most—making her a master of turning initial contact into lasting client relationships.
Shelly has seen firsthand how automation and AI are transforming the front desk—not as replacements, but as essential tools that enhance the customer experience. From intelligent phone systems to instant lead routing and follow-ups, she understands the real-world impact of having smart systems that respond faster, reduce human error, and allow teams to focus on what matters most: connection.
At Creative Box Marketing, Shelly leads all sales training and implementation efforts. She works closely with business owners and their teams to create streamlined, automated workflows that replicate top-tier customer service at scale. Her approach blends technology with human insight—ensuring every automation feels personal, and every team member is empowered with the right tools to succeed.
Whether it's customizing AI call flows, integrating CRM touchpoints, or onboarding staff to confidently use the platform, Shelly brings clarity, strategy, and unmatched experience to every step of the process.